When filling out a questionnaire, I would always list Reading under Hobbies or Interests as a kid. The fact that my nose is always buried in a book, paper, or computer announces that fact today. The internet at first was such a joy for me. Access to so much information without having to go the library! The fun of travelling down a rabbit hole of links that lead to new discoveries. While some content is getting better and better, most of it is getting worse. Writers vying for traffic in the cluttered and competitive webspace are increasingly resorting to linkbait, sensationalism, and piggybacking on quality content.
According to advertising guru Terry O’Reilly, there is an unwritten contract between advertisers and the audience. In exchange for our attention and time, advertisers must provide something substantial – whether it’s entertainment, drama, or information. Seth Godin coined the term permission marketing to cover this same concept, in which marketers have:
The privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.
Media outlets should hold themselves accountable to the same standards.
How many times have you clicked on a promising headline to find an article that doesn’t deliver. They still get the traffic numbers though. Ryan Holiday has made his name through these shady practices.
A well made article and a poorly made article both do clicks the same way. There’s no incentive to do good work. We know that quotas make cops do shitty things, or academic admissions offices do shitty things, and they make bloggers do shitty things too. – via Forbes
Everyone mix it up, it’s not game over yet, it’s just the beginning, but it’s up to you. I’m calling for every kid to seize the air.
Steal it, it belongs to you. Speak out, they can’t stop you. Find your voice and use it. Keep this going. Pick a name, go on air. It’s your life, take charge of it. Do it, try it, try anything. Spill your guts out and say shit and fuck a million times if you want to, but you decide. Fill the air, steal it. Keep the air alive………… TALK HARD!!!!